SO-PREP
Website & Visual Identity · EU public-health
SO-PREP: a clear front door for Europe's synthetic opioids preparedness work.
End-to-end website design, brand identity and content infrastructure for SO-PREP (Synthetic Opioids – Preparedness), an EU-funded initiative strengthening national health systems' response to synthetic opioid risks.
The outcome
SO-PREP has a calm, credible online presence that reflects the seriousness of the initiative. The consortium maintains the content directly, and the visual system extends from the website into publications, presentation decks and stakeholder communications — which means the identity I designed is still working months and years after launch, without further intervention from me.
The challenge
SO-PREP needed an online home that could speak fluently to three different audiences at once, policymakers, clinicians and the general public, without diluting the seriousness of the brief. The subject matter is dense, the stakes are real, and the brand had to feel measured rather than alarmist. The project consortium also needed to maintain the site themselves once it was live, without coming back to a developer for routine updates.
The solution
I designed and built the SO-PREP website from the ground up. The visual identity is intentionally restrained: a logo built around wave and signal motifs to suggest both the spread of information and the urgency of the underlying issue, a palette that reads as credible across clinical and policy contexts, and editorial typography chosen to carry long-form publications without fatigue. The site architecture is split into project background, objectives, partners, publications and events, with a self-service editing layer the consortium can use without a developer in the loop.
Information design as a craft
A large part of the work was turning complex epidemiological data into formats a non-specialist could read. I designed infographics and visual aids that hold up alongside the clinical evidence base while staying legible on a slide, a one-pager, or a stakeholder briefing.
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Building a project that has to be understood quickly by very different audiences?
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