LOGO & BRANDING DESIGN
Pure Audio, a boutique brand specialising in sound design and handcrafted amplifiers, approached me with the challenge of creating a logo and stationery that would reflect the core of their work: a harmony between technical precision and creative expression.
The client, being a sound designer and composer, had a strong vision but allowed for creative freedom, making the collaboration highly interactive and engaging.
The Challenge
Pure Audio needed a brand identity that could visually represent both the scientific precision of sound engineering and the fluidity of musical composition. Balancing these aspects while ensuring a cohesive, professional look was key.
The Solution
I developed a logo that mirrored sound waves, visually capturing the flow and movement of sound, while maintaining a structured, static design. This represented the technical aspect of the client’s work while maintaining an artistic, fluid aesthetic. In addition, I created a detailed moodboard to ensure the client could follow the creative process and feel engaged with every step of the project.
The Result
The final branding was not only visually striking but also communicated the essence of Pure Audio’s work—combining creativity and engineering. The client was thrilled with the outcome, and the cohesive branding continues to resonate with their target audience, positioning Pure Audio as both a professional and innovative brand.
“Pinar has great eye for detail in her work. Also great feel for composition and balance. She’s a good listener. During our cooperation, in a very subtle and professional way, she aspired me to step outside of my box. As in, when I didn’t dare to take the next step, or see beyond my borders, she knew how to make me follow her lead and trust her. And that’s how our branding was taken to a next level. Besides that she’s easy going and very comfortable to work with!”
- Dorien Straathof, Bufandy
-
Interested in making your brand speak volumes?
-