EDITORIAL DESIGN
Bloom Magazine · Combined · Visual Communication
Editorial Design · Magazine · Art Direction
Editorial design that takes the reader from cover to close.
Magazine design and editorial visual communication, from Bloom Magazine at Euroflorist, where I moved from Graphic Designer to Art Director and Project Manager, to Combined, a culture-magazine concept developed during my studies at Berghs School of Communication in Stockholm.
“Pinar is an experienced professional with a great skillset that combines creativity, excellence teamwork, empathy, target driven attitude, an eye for detail, customer focus and endurance. She’s open-minded, has experience with working in different cultures, she has always been highly respected and was herself respectful to others. Pinar was a great colleague and team member, always supportive, challenging and fun - just this special spark that’s needed to get the job done and bring something extra to it. Whoever will work with Pinar will appreciate her special dedication! I simply loved working with her.”
- Anne Hoffmann, Euroflorist
Bloom Magazine, at Euroflorist
The quarterly Bloom Magazine is read by florists across Europe, which makes its layout problem unusual: it has to be visually rich enough to inspire on a shop counter and structured enough to be useful on a delivery bench. I focused on guiding the reader's journey, typography that holds long captions, a colour palette that flexes per season, a layout grid that lets photography breathe without crowding the editorial. Over my time at Euroflorist I moved into Art Direction and Project Management, which made me one of the few people in the team who could brief a layout, fix it, and keep the production schedule on track at the same time.
“I had the chance to work with Pinar during a photography assignment for Euroflorist. Pinar has a unique talent in combining business and aesthetic skills in her job. She has the ability to organise an assignment thoroughly with its all aspects as a project manager, and at the same time she has the view of a designer who knows her creative space, customers needs and company expectations. She is also able to reflect these requirements in art direction, which reduced the complexity of my task massively. I am looking forward to work with her again.”
- Kıvılcım Pınar, Filmmaker & Photographer
Combined, at Berghs
Combined was a magazine concept I developed at Berghs School of Communication in Stockholm. The idea: connect culture enthusiasts across major European cities by spotlighting the local cultural groups too small to make the international press. From positioning and brand to editorial design, the concept was praised by my peers for using unique content to celebrate diversity, and quietly stayed with me as a model for editorial work that connects rather than reports.
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Got an editorial project — a magazine, a report, a book — that needs to be as readable as it is beautiful?
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