WEBSITE & BRANDING
For the DRUG-PREP project, I developed a custom website that mirrored the structure of a previous project (SO-PREP) while introducing unique design elements tailored to the initiative's specific focus on preparedness against synthetic opioids.
The DRUG-PREP project, funded by the European Union, aimed to enhance the preparedness of health systems in response to drug trends. With a request to use a similar layout as the SO-PREP project, I was tasked with creating a cohesive, informative website that communicated the project’s complex objectives clearly while standing apart in its branding.
The Challenge
While the client wanted to maintain design consistency with a previous project, I needed to ensure that the DRUG-PREP site conveyed its own unique message and identity. Additionally, the website required a strong, professional look that could handle complex data and visuals in an accessible way.
The Solution
I adapted the SO-PREP layout but customised the design elements to better suit the DRUG-PREP objectives. I designed the logo, branding, and all visual materials with a focus on clarity and professionalism, using a subtle yet distinct colour palette to differentiate it from the original project. I created infographics and data visualisations that made the project's content digestible while ensuring user engagement.
The Result
The new website and branding struck the perfect balance between continuity and distinction, communicating DRUG-PREP’s mission effectively. The clean and structured design made navigating complex information straightforward, and the client appreciated the balance between familiarity and innovation.
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