DRUG-PREP
Website & Visual Identity · EU public-health
Website & Visual Identity · EU-funded · Sister project to SO-PREP
DRUG-PREP: a sister project that needed to stand on its own.
Website and visual identity for DRUG-PREP, an EU-funded initiative strengthening European health systems' preparedness against shifting drug trends — designed to feel part of the same family as SO-PREP without being mistaken for it.
The challenge
DRUG-PREP launched as a sister project to SO-PREP. The consortium wanted family resemblance, same trust signals, same accessibility, same calm tone, but the new project also needed its own visual centre of gravity, so audiences would understand the two as distinct programmes rather than as the same site under two URLs.
The solution
I adapted the architectural logic of the SO-PREP site, then rebuilt the design from the surface down. A distinct logo, a quietly different colour palette, and a brand language that holds its own next to SO-PREP without competing with it. The information architecture mirrors its sibling, background, objectives, partners, publications, events, so anyone who knows one site can navigate the other immediately.
Information design
Same principle as the SO-PREP build: I designed infographics and visual aids that make complex drug-trend data digestible for policymakers and clinicians without flattening the nuance the research demands.
The outcome
DRUG-PREP has a coherent, recognisable presence that does justice to its mission and reads as part of a credible programme family. Continuity and distinction, the brief was to hold both, and the site does.
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Need a website that has to feel part of a family without disappearing into it?
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