CAMPAIGN BRANDING
For the Your Heavy Duty Campaign, I collaborated with Bumbuku Creatives to develop a clear and impactful visual identity, addressing the challenge of advocating for stronger CO2 reduction targets in the European truck industry.
The challenge was to communicate the urgency of zero-emission trucks in a way that was both informative and visually compelling. We created logos, brand guidelines, roll-up banners, brochures, and social media assets, all designed to resonate with stakeholders. Our work resulted in a cohesive, clear campaign that elevated awareness and helped drive meaningful discussions on sustainable transportation solutions.
We crafted materials like logos, brand guidelines, and social media assets, ensuring the campaign’s goals of promoting zero-emission trucks were effectively communicated. The result was a visually cohesive and informative campaign that resonated with stakeholders and supported Transport & Environment’s mission of advancing sustainable mobility.
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