YOUR HEAVY DUTY
Campaign Branding · NGO · European Parliament
Your Heavy Duty: a campaign that put cleaner European trucks on the agenda.
Visual identity, brand guidelines and a full campaign asset suite for Transport & Environment's Your Heavy Duty advocacy push, developed in collaboration with Bumbuku Creatives, designed to land in EU parliamentary corridors and in the press at the same time.
The brief
Transport & Environment (T&E) needed to make a complex advocacy case, that the European truck industry needs significantly stronger CO₂ reduction targets, feel urgent, credible and immediately ownable. The campaign had to speak to MEPs and journalists at the same time without losing either audience.
What we built
Working in partnership with Bumbuku Creatives, I helped build the campaign system from the ground up: logo and lockups, a full brand guidelines document the in-house team could keep using long after launch, roll-up banners for EU events, brochures and one-pagers calibrated for MEP briefings, and a coordinated set of social media templates that kept the campaign visually consistent across every touchpoint.
How it landed
The campaign launched as a fully integrated identity across print, digital and parliamentary touchpoints, a coherent visual case T&E could carry into every conversation about heavy-duty transport policy. The asset system was built to outlast the launch moment: the in-house team continued to extend the identity into new materials without needing to come back for support, which is the truest test of a brand guideline.
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